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There are thousands of reasons you may be thinking of selling your home. ROC City Realty specializes in the following:

  • empty-nesters (selling your house, then finding an apartment)

  • short sales (Carmelie is a certified Short-Sales Specialist!)

  • down-sizers (if you need a little less home)

  • growing families (if you need a little more home)

  • investors (we’ll ensure you get the maximum ROI)

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Click here for your FREE CMA (Competitive Market Analysis)
This complimentary consultation compares your home with similar homes within a 2-mile radius; it also includes a free consultation from ROC City Realty based on your home’s condition, geographic area, and other factors that may affect its resale value!

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How to price your home and still make a profit

The asking price you set for your home significantly affects whether you will profit in the sale, how much you will profit and how long your home will sit on the market. Your real estate agent’s knowledge of the overall market and what’s selling – or not selling – will be invaluable in helping you determine the price. The objective is to find a price that the market will bear but won’t leave money on the table.

Here are some points to consider: Time. Time is not on your side when it comes to real estate. Although many factors influence the outcome, perhaps time is the biggest determinant in whether or not you see a profit and how much you profit. Studies show that the longer a house stays on the market, the less likely it is to sell for the original asking price. Therefore, if your goal is to make money, think about a price that will encourage buyer activity (read: fair market value).

Value vs. Cost. Pricing your home to sell in a timely fashion requires some objectivity. It’s important that you not confuse value with cost – in other words, how much you value your home versus what buyers are willing to pay for it. Don’t place too much emphasis on home improvements when calculating your price, because buyers may not share your taste. For instance, not everyone wants hardwood floors or granite countertops.

Keep it simple. Because time is of the essence, make it easy for the buyers. Remain flexible on when your agent can schedule showings. Also, avoid putting contingencies on the sale. Though a desirable move-in date makes for a smoother transition between homes, it could cause you to lose the sale altogether.





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